This week Joe welcomes back Ben Bruno for his second Industrial Strength Show appearance. Ben is a Los Angeles-based trainer who works with an extremely wide range of clients including: NBA players, actors, musicians, models, his mom, and more. (Ben's last appearance on the show was the most downloaded episode of 2020.) Specific topics of discussion from THIS episode include: Why Ben considers himself a "generalist" [as opposed to a "specialist"]; The 3 questions Ben asks all his new clients; Balancing what his clients WANT versus what they NEED; Programming for the "general pop" vs competitive athletes; Ben & Joe share stories/nuances regarding "Upper/Lower" & "Lower/Upper" training splits; Why Ben prefers Full Body workouts with his pro athlete clients but Joe prefers an Upper/Lower split; How Ben & Joe [currently] approach their continuing education; How Ben comes up with workouts for his "sporadic" clients; How Ben charges his clients; The benefits (and drawbacks) of training clients in a small 15x12 garage; Ben describes his ideal client; How/Why Ben has fired clients; Examples of bad questions young trainers ask Ben...and much Much MORE!