This week Joe is joined by Jonathan Goodman - founder of the Personal Trainer Development Center and Online Trainer Academy Certification. Jonathan has authored 11 books and lived in 10 different countries. He's also the host of the Online Trainer Show (available on iTunes, Spotify & YouTube). Highlights from Joe & Jon's conversation include: Why Jonathan feels the fitness industry was "broken" long before COVID-19; The point at which Jon realized personal training was NOT a viable career option; Why Jon is optimistic about the fitness industry POST COVID-19; Entrepreneurship vs Intrapreneurship; Focussing on ONE THING vs Being really good at one thing & "good enough" at a few other skills; The 4 most important skills needed to be successful in ANY business; The one aspect of the personal training business that Joe feels most trainers suck at; Finding your "1% uniqueness"; The #1 area that Jon feels most personal trainers need to get better at; Separating yourself from the pack in the fitness industry; The similarities between "designing an effective training program" & "growing a successful business"...plus much More!