After some news & announcements, Joe spends most of this week's podcast answering listener questions. SPECIFIC TOPICS INCLUDE:

1. How to make the fitness industry instantly better/more credible
2. How/Why Joe programs Med Ball Slams (even though he believes they're NOT great for developing strength, size or power)
3. Determining the right "diet"/food choices for YOU?
4. Determining your optimal training volume
5. The best way to fix an imbalance between limbs

1. How to build a team culture that puts technique first, while still lifting heavy weights!
2. How to program speed/power, strength, hypertrophy & conditioning [in the off-season] when you only see your players 3X per week
3. "Shopping cart shaming" revisited
4. How Joe stays lean while eating cheeseburgers every night...and more.

This week Joe welcomes Max Schmarzo to the Industrial Strength Show. Max is a sports scientist, coach/educator, founder of Strong by Science and co-founder of EdgeU - a platform that helps others develop their craft as trainers, coaches, and therapists. On today's episode you'll hear Max & Joe have a thought-provoking conversation that entails a number of different topics. Highlights include: When should athletes train their weaknesses vs doubling down on their strengths; The 3 reasons to lift weights; The NEGATIVE aspects of training; Best practices when programming for Power; Traditional sets & reps vs "% drop-off of best effort"; How & Why to use "yielding" isometrics vs "overcoming" isometrics; Research/Science vs Anecdotal experience; Bayesian decision making (and what it has to do with "internet arguing")...and so much more! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com

• Important Links / People Mentioned
• DeFranco Supplements [*Use coupon: MuscleUpOctober]
• Max Schmarzo (@strong_by_science)
• The Max Schmarzo Podcast 
• Jake Tuura (@jaketuura)
• ZBiotics [*Use coupon: JOED]