This week Joe answers 3 listener questions. TOPICS INCLUDE: 1) Joe's thoughts on David Goggins training Tony Ferguson for his upcoming UFC fight 2) If muscle is "the organ of longevity" why do so many heavily-muscled individuals die young? 3) Why does Joe incorporate supersets into so many of his programs? [BONUS: Pro Tip for programming supersets] *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links | People Mentioned
• Manukora Honey
• The DeFranco Whey
• @defrancosgym
• @drgabriellelyon
• @davidgoggins
• @tonyfergusonxt 

On this week's Thanksgiving edition of the Industrial Strength Show, Joe gives his audience the "gift of gainz"! He spends the first 20 minutes of the podcast revealing all the special "Black Friday" deals he's offering on his programs, courses, supplements and merch! The remainder of the show is dedicated to answering 2 listener questions. Topics include: #1) The Top 6 Most Useful Pieces of Home Gym Equipment  #2) The Hardest Types of Clients for Joe to Train. *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong [*Use code: FUN150]
• DeFranco's Nutritional Supplements [*Use code: holiday10]
• CPPS certification courses [*Use code: XMAS40]
• Iron Business Blueprint
• NEW DeFranco Merch!

This week Joe welcomes Ben Bruno back to the show - and like his previous 2 appearances - Ben does NOT disappoint! Highlights from their conversation include: Do you need to lift in order to become a great trainer; Have celebrity clients ever had a problem training in Ben's small (12' x 15') garage?; The not-so-great golf debate; Is stretching a waste of time?;  The TRUTH about Full ROM strength training; Sled training performance factors that nobody talks about; How do you know what to charge as a personal trainer?; How to keep clients long-term; Ben's GO-TO push, pull, hinge & squat variations; Ben's favorite lateral lunge variations; What does a typical workout look like for Ben's clients?; How to get the 95% of the population [that's sedentary] to start moving?; How to speak "client"; Ben's issue w/ Mike Israetel's critique of his training...and MORE! *For a full list of Show Notes with Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
•  Ben Bruno's Instagram
• Team Forever Strong
• CPPS certification

This week Joe covers 2 main topics. First he explains his definition of "longevity training". [He also distinguishes the difference between his "longevity-based muscle building" workouts versus most "mainstream" hypertrophy programs.] Then, Joe shares his "Top 7 exercises for maintaining/gaining function as we age". He explains exactly WHY each of the exercises made his list and HOW they can be easily programmed for maximal results! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• CPPS Football cert
• CPPS Level 1
• CPPS Level 2
• Team Forever Strong [Free Trial]
• @slantboardguy

Joe kicks off this week's show by announcing this month's "MuscleUp" supplement sale, reading a winning iTunes review, then asking the audience for their "new merch suggestions". He then gets into today's main training content. TOPICS INCLUDE: The Truth About "Time Under Tension" & Hypertrophy; The 4 Stages of Becoming a Great "Programmer"; Westside for Skinny Bastards History Lesson...And More! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [*Use code: MuscleUpNovember]
• CPPS certification [*Use code: XMAS40]
• Team Forever Strong [Free Trial]
• EP #49: How To Write Effective Training Programs
• The Poliquin Principles