This week Joe celebrates his 400th episode by giving away $400 worth of merchandise and supplements to his audience! He then shares 23 habits that have changed his life...and can change yours too!! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• Team Forever Strong app
• DeFranco's Nutritional Supplements [*Use coupon: MuscleUp2023]
• CPPS certification [*Use coupon: GIFT40]

Joe kicks off this week's episode by announcing the biggest prize giveaway in the history of the Industrial Strength Show! He then shares 25 coaching lessons from his 25 years in the gym business. Get a pen and notebook out for this one! These proven lessons are guaranteed to help any personal trainer, coach, gym owner or entrepreneur take their career to the next level! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• Joe D's Instagram (@defrancosgym)
• CPPS certification (*Use code "GIFT40" to save 40%!)

This week Joe welcomes Nutritional Coaching Institute (NCI) founder Jason Phillips to the Industrial Strength Show. After "failing to connect" 15+ years ago - Joe D. & Jason's worlds  FINALLY collide during this [long-overdo] podcast! Highlights from this information-packed conversation include: How Jason "almost" worked at DeFranco's Gym back in the day; How Jason's obsession with nutrition began; The one [nutrition] statement that nobody can dispute; How Jason went from being one of the most hated nutrition coaches in CrossFit to one of the most loved/valued; Is it possible to pack on muscle & burn fat simultaneously; How to calculate YOUR maintenance calories; The intelligent approach to packing on muscle, ie, eating a caloric surplus; Protein recommendations; Eating for performance vs aesthetics; Carbohydrate recommendations, How to determine if you're speaking to a great coach [or not]; The single worst thing you can do nutritionally; Joe & Jason's approach/advice regarding supplementation...and More! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com

• Important Links
• Jason Phillips (@jasonphillipsisnutrition)
• Nutritional Coaching Institute
• Joe DeFranco (@defrancosgym)
• DeFranco's Nutritional Supplements

Joe D. kicks off this week's show with some "DeFranco Family life updates" before answering a few listener questions. This week's topics include: 1) Joe's reaction to Liver King's apology 2) Have Joe's views on the Box Squat changed since the pendulum has shifted to "knee over toe" training? 3) The ONE supplement that does the most "good" for most people 4) What are Joe's favorite (most joint-friendly) barbell squat replacements for washed-up meatheads...and More! *For Show Notes & Timestamps visit www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• DeFranco's Muscle-MAG 300
• Elitefts Signature Chest Supported Row
• BC Strength T-Bell

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [*Use code: blackfriday]
• Business of Strength seminar
• Eight Sleep
• SpeakPipe.com/joed